How to Incorporate Pantone’s 2023 Color of the Year In Your Wedding Bouquet

To say that we at Walter Knoll Florist were excited when Pantone announced Viva Magenta as its 2023 Color of the Year would be an absolute understatement. Pantone describes the shade as “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” In other words, Viva Magenta symbolizes all your emotions when you look at your soulmate. From symbolism to creating perfect color pairings, we’ll dive into everything Viva Magenta and how it can add a powerful pop to your wedding day.

Red protea on black background. New 2023 trending PANTONE 18-1750 Viva Magenta colour

A Look At Viva Magenta’s Symbolism

Pantone selected a bold and fearless color that we all need in 2023. Even in its name, Viva Magenta shouts out the celebration of life in its richness. With warmth and depth of darker red, it balances with lighter hues of pink and purple in an expression of joy and fun. This color evokes optimism, confidence, empathy, and authenticity, wrapped in fierce grace. This color inspires courage and bravery, which is also inviting and creative. This is the perfect color to add some punch to your wedding bouquet and provides love and light that echoes the love you share with your partner.

Floral carpet of pink, purple, violet and red flowers of lilies, roses, sweet peas, chrysanthemums and others. Color Viva Magenta 2023. Floral colorful background.

Viva Magenta Pink Flower Pairing

With such a rich palette, there’s a lot of room and options within the Viva Magenta color scheme. Our favorite magenta flowers include roses, ranunculus, dahlias, peonies, orchids, and calla lilies. They can all be perfectly paired for weddings at any season. If you want to create a monochromatic bouquet, try red and pink carnations, yarrow, amaryllis, gerbera daisies, tulips, protea, and alstroemeria for a stunning arrangement. With such a deep, expansive color spectrum, there’s a lot of room to play.

Round flower arrangement in silver stand with purple, pink, and magenta flowers, dahlia, rose, and hydrangea.

The Perfect Viva Magenta Analogous Bouquet Blooms

What’s an analogous wedding bouquet? It’s a beautiful way to create a bright and alluring floral arrangement by adding three colors directly falling side-by-side magenta. Take, for example, a stunning Viva Magenta analogous bouquet that might include purple and blue blooms like indigo larkspur, blue iris, purple hydrangeas, purple aster, blue thistle, anemones, larkspur, and more. This is the way to go if you are looking for bright bursts of color for your wedding. 

Bright pink flowers bouquet closeup. Roses and orchids wallpaper. Beautiful background for a Birthday, International Female Day, or Saint Valentine. The festive backdrop for a postcard design

Using Viva Meganta’s Complementary Color

While magenta is well-considered as a stunning combination of reds and purples, the hues get richer and deeper with Viva Magenta. The undeniable complementary color for Viva Magenta is green, which is excellent news for those who love arrangements with free-flowing and luxurious greenery in their bouquets. We highly recommend some fresh eucalyptus, Italian Ruscus, ivy, monstera, green dianthus, succulents, and even green hydrangeas to complement your pink or Viva Magenta blooms.

Well, it’s settled. Weddings in 2023 are set to be full of energy, light, vibrancy, and passion. Celebrating your special day with Pantone’s Viva Magenta could be the perfect way to express your love in all its joy. With all its pop and color, you can’t go wrong in any direction, whether you design a monochromatic or analogous floral arrangement set in a bedding of green. Walter Knoll Florist is here to help.

Viva Magenta color trends for 2023 weddings